{"id":49,"date":"2026-09-18T19:55:52","date_gmt":"2026-09-18T12:55:52","guid":{"rendered":"https:\/\/baansglobal.org\/?page_id=49"},"modified":"2026-10-07T23:12:42","modified_gmt":"2026-10-07T16:12:42","slug":"baans","status":"publish","type":"page","link":"https:\/\/baansglobal.org\/en\/","title":{"rendered":"Baans \u2014 Trang ch\u1ee7"},"content":{"rendered":"
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BAANS \/ CON NG\u01af\u1edcI & DOANH NGHI\u1ec6P<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The right leader.
Steady growth.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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BAANS helps businesses find CEOs and key people who fit their stage of growth. Understanding people well means giving them the right role, and creating real value together.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tFind a CEO for your business<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSee a real story<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Looking for a new opportunity? Explore jobs \u2192<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t
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THE \u0110\u1eaeNG M\u00c0 GHI\u1ec0N STORY<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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A good team.
A business that goes far.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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From their second branch to running a chain of nine.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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CASE STUDY \/ \u0110\u1eaeNG M\u00c0 GHI\u1ec0N<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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With them since branch two.
Today, a chain of nine.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u0110\u1eafng M\u00e0 Ghi\u1ec1n grew from a signature wild bitter melon hotpot into a restaurant chain in Ho Chi Minh City. BAANS began working with them at their second branch, helping put the right people into the roles their growth required.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Their story poses a very concrete challenge: as a business scales, its leadership and its team have to grow with it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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02<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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branches when
we started working together<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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09<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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branches today
in Ho Chi Minh City<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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VND 2\u20133 bn<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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average revenue
per branch \/ month<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Updated 28\/09\/2026. Partnership milestones and revenue figures are provided by BAANS; the nine-branch scale is published on the \u0110\u1eafng M\u00e0 Ghi\u1ec1n website<\/a>. Revenue is a reported average, not profit or audited figures.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tAbout \u0110\u1eafng M\u00e0 Ghi\u1ec1n \u2197<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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FINDING CEOS & KEY TEAMS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Talent needs the right role
to make a difference.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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A good hiring decision starts with understanding what the business needs and what the candidate has already achieved. These are the questions BAANS puts at the center of every match.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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01<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The business challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Clarify the stage of growth, the challenges to solve and the leader's scope of decision-making.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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02<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Proven capability<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Match experience, track record and real-world problem-solving against what the role demands.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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03<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Team fit<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Look at how the CEO works with the founder and which capabilities the leadership team still needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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04<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Results after appointment<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Agree on goals, responsibilities and review milestones to track performance on the job.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDiscuss your leadership hiring needs<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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RESULTS SHOULD BE ON RECORD<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Trust is built on
results you can verify.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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BAANS aims to build partnership records over time: baseline data, verifiable sources and clear review milestones.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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START<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Record the baseline<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Agree on starting metrics, measurement periods and data sources with the business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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3 MONTHS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Track changes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Compare against job goals and record the first changes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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6 MONTHS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Assess performance<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Review progress in operations, the team and business results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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12 MONTHS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Look back on the journey<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Assess how lasting the results are and update the story with year-on-year data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Metrics may include revenue, operational efficiency and how well the team meets its goals. What gets published is agreed with the business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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GET STARTED WITH BAANS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Looking for the right person,
or a place where you can thrive?<\/h2>\t\t\t\t<\/div>\n\t\t
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FOR BUSINESSES<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Build the team for
the road ahead.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Talk to us about finding a CEO or key people, or use the Employer Portal to post jobs and manage applications.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGo to the Employer Portal<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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FOR INDIVIDUALS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Let your abilities
find the right opportunity.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Create a candidate profile, show your experience and explore jobs that fit your career direction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tExplore job opportunities<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Manage your candidate profile \u2192<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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KNOW YOURSELF TO GROW<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The journey begins
with knowing yourself.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Explore how you think, make decisions and connect with others. Choose whichever answer format feels most comfortable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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32 QUESTIONS \/ ABOUT 5\u20137 MINUTES<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Explore with
a 7-point scale<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Pick how strongly you agree with familiar, everyday situations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tTake the 7-point test<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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50 QUESTIONS \/ ABOUT 8\u201310 MINUTES<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Explore with
A\/B choices<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Compare two descriptions and pick the one that's more like you in everyday life.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tTake the A\/B test<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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These self-discovery tests are not hiring assessments. BAANS does not share your results with employers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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THE 16 BAANS INTELLIGENCE PATHS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Everyone has their own way
of creating value.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Names that help you understand your own tendencies, and open a conversation about differences and how people complement each other.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Thinking & Exploring<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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System-Building Intelligence
Principle-Exploring Intelligence
Resource-Organizing Intelligence
Solution-Uncovering Intelligence<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Values & Connection<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Human-Systems Understanding Intelligence
Meaning-Uncovering Intelligence
Vision-Building Intelligence
Potential-Unlocking Intelligence<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Practical & Organizing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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System-Standardizing Intelligence
People-Caring Intelligence
Execution-Leading Intelligence
Community-Connecting Intelligence<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Experience & Flexibility<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Mechanics & Technique Intelligence
Value-Sensing Intelligence
Real-World Adaptive Intelligence
Experience-Creating Intelligence<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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UNDERSTAND PEOPLE WELL. UNLOCK THEIR FULL POTENTIAL.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Start with your
people challenge.<\/h2>\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tTalk to BAANS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tAbout BAANS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

BAANS \/ CON NG\u01af\u1edcI & DOANH NGHI\u1ec6P \u0110\u00fang ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o.V\u1eefng b\u01b0\u1edbc ph\u00e1t tri\u1ec3n. BAANS gi\u00fap doanh nghi\u1ec7p t\u00ecm CEO […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-49","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/baansglobal.org\/en\/wp-json\/wp\/v2\/pages\/49","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/baansglobal.org\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/baansglobal.org\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/baansglobal.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/baansglobal.org\/en\/wp-json\/wp\/v2\/comments?post=49"}],"version-history":[{"count":29,"href":"https:\/\/baansglobal.org\/en\/wp-json\/wp\/v2\/pages\/49\/revisions"}],"predecessor-version":[{"id":356,"href":"https:\/\/baansglobal.org\/en\/wp-json\/wp\/v2\/pages\/49\/revisions\/356"}],"wp:attachment":[{"href":"https:\/\/baansglobal.org\/en\/wp-json\/wp\/v2\/media?parent=49"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}