BAANS / CON NGƯỜI & DOANH NGHIỆP
The right leader.
Steady growth.
BAANS helps businesses find CEOs and key people who fit their stage of growth. Understanding people well means giving them the right role, and creating real value together.
Looking for a new opportunity? Explore jobs →
THE ĐẮNG MÀ GHIỀN STORY
A good team.
A business that goes far.
From their second branch to running a chain of nine.
CASE STUDY / ĐẮNG MÀ GHIỀN
With them since branch two.
Today, a chain of nine.
Đắng Mà Ghiền grew from a signature wild bitter melon hotpot into a restaurant chain in Ho Chi Minh City. BAANS began working with them at their second branch, helping put the right people into the roles their growth required.
Their story poses a very concrete challenge: as a business scales, its leadership and its team have to grow with it.
02
branches when
we started working together
09
branches today
in Ho Chi Minh City
VND 2–3 bn
average revenue
per branch / month
Updated 28/09/2026. Partnership milestones and revenue figures are provided by BAANS; the nine-branch scale is published on the Đắng Mà Ghiền website. Revenue is a reported average, not profit or audited figures.
FINDING CEOS & KEY TEAMS
Talent needs the right role
to make a difference.
A good hiring decision starts with understanding what the business needs and what the candidate has already achieved. These are the questions BAANS puts at the center of every match.
01
The business challenge
Clarify the stage of growth, the challenges to solve and the leader's scope of decision-making.
02
Proven capability
Match experience, track record and real-world problem-solving against what the role demands.
03
Team fit
Look at how the CEO works with the founder and which capabilities the leadership team still needs.
04
Results after appointment
Agree on goals, responsibilities and review milestones to track performance on the job.
RESULTS SHOULD BE ON RECORD
Trust is built on
results you can verify.
BAANS aims to build partnership records over time: baseline data, verifiable sources and clear review milestones.
START
Record the baseline
Agree on starting metrics, measurement periods and data sources with the business.
3 MONTHS
Track changes
Compare against job goals and record the first changes.
6 MONTHS
Assess performance
Review progress in operations, the team and business results.
12 MONTHS
Look back on the journey
Assess how lasting the results are and update the story with year-on-year data.
Metrics may include revenue, operational efficiency and how well the team meets its goals. What gets published is agreed with the business.
GET STARTED WITH BAANS
Looking for the right person,
or a place where you can thrive?
FOR BUSINESSES
Build the team for
the road ahead.
Talk to us about finding a CEO or key people, or use the Employer Portal to post jobs and manage applications.
FOR INDIVIDUALS
Let your abilities
find the right opportunity.
Create a candidate profile, show your experience and explore jobs that fit your career direction.
KNOW YOURSELF TO GROW
The journey begins
with knowing yourself.
Explore how you think, make decisions and connect with others. Choose whichever answer format feels most comfortable.
32 QUESTIONS / ABOUT 5–7 MINUTES
Explore with
a 7-point scale
Pick how strongly you agree with familiar, everyday situations.
50 QUESTIONS / ABOUT 8–10 MINUTES
Explore with
A/B choices
Compare two descriptions and pick the one that's more like you in everyday life.
These self-discovery tests are not hiring assessments. BAANS does not share your results with employers.
THE 16 BAANS INTELLIGENCE PATHS
Everyone has their own way
of creating value.
Names that help you understand your own tendencies, and open a conversation about differences and how people complement each other.
Thinking & Exploring
System-Building Intelligence
Principle-Exploring Intelligence
Resource-Organizing Intelligence
Solution-Uncovering Intelligence
Values & Connection
Human-Systems Understanding Intelligence
Meaning-Uncovering Intelligence
Vision-Building Intelligence
Potential-Unlocking Intelligence
Practical & Organizing
System-Standardizing Intelligence
People-Caring Intelligence
Execution-Leading Intelligence
Community-Connecting Intelligence
Experience & Flexibility
Mechanics & Technique Intelligence
Value-Sensing Intelligence
Real-World Adaptive Intelligence
Experience-Creating Intelligence
UNDERSTAND PEOPLE WELL. UNLOCK THEIR FULL POTENTIAL.